I am a classically trained commercial artist (DiVA, BFA) with 30 years of practical marketing experience.
… an enthusiastic storyteller.
I am constantly acquiring creative skills; equipping me to independently produce practically anything … pixel to print.
… a lifelong learner.
I have close to 20 years of combined experience in post-secondary communication, education, and mentorship.
… perpetually inspiring.
I am compelled to make art … virtual, physical, and experiential.
… driven to create.
I am a total petrol head … classic car hobbyist, epic road enthusiast, formula one super-fan, constant home renovator, science and technology geek.
… lover of beauty and art.
scalpello non malleo*
I believe that how well is more important than how much.
I believe that authentic storytelling is key to connecting with anyone in a meaningful way.
I believe in the adage, ‘people may not remember what you said … but they will remember how you made them feel.’
I believe that the right person in the right place at the right time … can change everything.
I believe in *a scalpel … not a hammer.
Give your brand style a unique visual identity that flows from pixel to print.
Brand your media with a clear voice that harmonizes through all communication channels and campaigns.
Clearly defining your audience or goal is crucial … KPIs and personas are truly indispensable.
Combine strategic goals with art installations … or even bespoke events … producing unique outcomes that engage and educate your audience.
Design environments that elicit emotional responses.
Harness the power of learning outcomes … all day long.