the one lanyard … to rule them all

working with a local indigenous artist to create an iconic representation of calgary’s multicultural cornerstones

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"this project was a labor of love ... with a defined precedent to surpass"

The Backstory.

In 2018 the CACUSS event was hosted in our nation’s capital, Ottawa.

They negotiated with the National Gallery to use artwork to produce their conference lanyard.  It was a huge success.

So many beautiful works of art from a large spectrum of Canadian artists.

How do you compete with such a stunning keepsake?

The Concept.

Our 2019 event was designed around indigenous inclusion and honoring the nations of treaty 7 …

So I pitched the idea of working with Dione Simon, a well-known indigenous artist (and colleague) from MRU.

The Execution.

I scaled the lanyard dimensions out to an approximate 12-inch high by 32-foot long original artwork. Dione meticulously painted Treaty 7 heritage locations and Calgary landmarks. … then I digitized and optimized the original artwork for print.

It was a huge success … The Ottawa crew may have been a little irked at our return volley … but all is fair in art and war.

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Just Imagine … a designer that can consistently deliver your brand voice on all of your channels … all the way to the custom backdrop and swag for your next trade show booth.

Congruent (worry-free) design for your print, web, and social media.

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